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The Association of Travel Marketing Executives is an association of executives with vital responsibilities in the marketing of travel and tourism worldwide.
ATME PUB CENTRAL
Easy access to industry publications

ATME'S MAGAZINE






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This section has been created to give ATME members access to valuable research,
travel industry reports and information on different marketing topics in one
accessible location. There is also "How to" information that you can share with
your marketing staff.
ATME's Marketing Tool Kit includes information on one to one marketing, on
line strategies, old and new distribution channels, crisis management, database
marketing, direct marketing, branding, niche and segment marketing, CRM,
destination marketing, how to determine marketing mix within your budget and how
to form meaningful partnerships.
This section will continually have materials added to keep the information
fresh and vital.
If you would like to add materials that you believe will be of interest to
ATME members please email your topic and material to
admin@atme.org or
kzern@atme.org.
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Know-How
Articles and checklists that provide useful tips on a variety of topics
pertinent to travel marketers. |
Research and Reports
White papers, industry outlooks and reviews, and other valuable findings. |
Case Studies
How some brands have made their mark in the
travel industry. |
Bookshelf
Must-reads for travel marketers. Coming soon. |
Logos
Download Travel: America's Freedom, ATME and ATLAS logos. |
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