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In This Section >> Travel Marketing Decisions | Contributors |

Contributors

 

C O N T R I B U T O R S


Regular Contributors

Michel Bouquier is the executive director of Relais & Chateaux and is based in Paris. Prior to joining Relais & Chateaux, he was the Director of the French Government Tourist Office for the Americas.

Kathleen Cassedy has been a travel industry journalist, market research analyst, and editor for the past 15 years.

Jane L. Levere is a regular contributor to The New York Times and many other publications.

Dennis A. Marzella is Senior Vice President of Research and Strategic Marketing, Yesawich, Pepperdine & Brown, with offices in Orlando, St. Petersburg, Phoenix, New York, and Honolulu.

Madigan Pratt is President of Madigan Pratt & Associates. A frequent writer and speaker on IMC, he can be reached at madigan@trinitynet.com.

Kristin Zern is the Executive Director of ATME and President of Zern Associates, Inc. She can be reached at kzern@atme.org.

 

Guest Contributors

 

Bill Baker is the President of Total Destination Marketing, based in Portland, OR. With 30 years of destination branding and marketing experience in more than 25 countries, he is recognized internationally as a pioneer in creating brand strategies for destinations and communities, including Australia’s highly acclaimed “Come and Say G’day” campaign which he directed for seven years. He can be reached at 503-692-4603 or billb@destinationbranding.com. www.DestinationBranding.com
Peggy Bendel is Senior Vice President/Travel Marketing of Development Counsellors International (DCI), the leader in marketing places. Since DCI’s founding in 1960, they have worked with more than 350 countries, states, regions, CVB’s and Chambers of Commerce, helping them attract both visitors and investors. Peggy can be reached at 212-725-0707 or peggy.bendel@dc-intl.com. www.aboutdci.com
John Boatright recently retired from an illustrious 35 year advertising career. Among his many successes is the still used campaign for the state of Virginia, “Virginia is for Lovers”. John has served on the ATME Board for many years and has been Chairman for a total of 5 years.
Joel Chusid is the founder and Principal of Joel Chusid & Associates, which provides consulting services to airlines, travel, and tourism companies in a variety of areas ranging from traditional sales and marketing,  strategic planning,  and public relations  to legal, technical, and operational issues. His 30 years of industry experience include executive positions at American Airlines where he was one of the founders of the American Eagle program, and at China Eastern Airlines where he helped bridge the business and cultural gap for the Mainland Chinese carrier to the US travel industry. A member of ATME’s Board of Directors, he resides in Dallas, Texas and Buenos Aires. Contact him at joel@joelchusid.com or visit his website www.joelchusid.com
William “Bill” Colon was an industry leader in crisis communications with over four decades in both the public and private sector arenas, he handled everything from tourist-related crime and environmental disasters to litigation and labor disputes. Most recently he was a Senior Associate at KWE Associates in New York.

Jonathon Day is the Regional Director -The Americas for Tourism Queensland (Australia). He can be reached at jday@qttclax.com.
Mike Fitzpatrick is Vice President, Account Services for Cohorts®, a marketing information company that helps marketers improve the effectiveness and ROI of customer/prospect databases through the use of household-based segmentation. He is the founding co-chair of the Direct Marketing Association’s Travel & Hospitality Council. Mike can be reached at (303) 893-8600 or mfitzpatrick@cohorts.com. Learn more about the Hispanic marketplace and all 19 Hispanic household types by visiting www.cohorts.com.
C. Frederic John is Executive Vice-President of Ambrosino Research Inc., a global firm specializing in strategic custom research for the travel industry.

Jacqueline Johnson is Executive Travel Director of Bride's Magazine.

Linda Kundell, Vice President at Herman Associates Public Relations, teaches a course entitled, "The Art of Public Speaking: Your Keys to Success," at New York's 92nd Street Y, a well-known cultural and educational institution. Her clients have included professionals in many areas: travel and hospitality, finance, education, publishing, medicine, real estate, and more.
Gary Leopold is the President and CEO of ISM, a Boston-based marketing and advertising firm that specializes in the travel and leisure industries. In addition to Emirates, Mr. Leopold and his firm works with Four Seasons Hotels and Resorts, American Express, Barbados, Harley-Davidson, Red Lion Hotels, Massport and many others. He is the 2004 recipient of the HSMAI Albert E. Koehl Award for lifetime achievement in travel advertising and marketing. He can be reached at gleopold@ismboston.com.

  Mitch Lurin is President of Mendelsohn Media Research.

Lisbeth Mack is Vice President Marketing and Services at TWA.
Dr. Robert Christie Mill is a Professor at the School of Hotel, Restaurant and Tourism Management at Daniels College of Business, University of Denver.

  Dr. Lalia Rach is Dean of New York University's Center for Hospitality, Tourism and Travel Administration (CHTTA).
Kim Ross is a freelance writer and marketing consultant
who specializes in the travel industry.

 
Gary Sain is Executive Vice President and a partner of Yesawich, Pepperdine & Brown and Chairman of the Association of Travel Marketing Executives (ATME).
Maribeth Sullivan is a consultant specializing in information architecture with Madigan Pratt & Associates

Jeff Swanson is the Director of Trinity Communications' interactive media team. Contact Jeff Swanson by e-mail at JSwanson@TrinityNet.com, or visit Trinity's Website at www.TrinityNet.com.

Darrell Turner is Chairman of Travelview International and a tireless proponent of video solutions for travel marketing.
Matt White is President of the advertising agency, E. James White Company, in Washington, D.C.

 

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Sept 22, 2010
ATME 2010 Travel Marketing Issues Forum
New York, NY