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ATME Executive Think Tank
Delta Headquarters, Atlanta, GA
Thursday, April 21, 2011
Marketing Trends, Loyalty and Customer Retention, and Media Strategies
Sponsored by
AGENDA | INFO | PHOTOS
PRESENTATION - MERKLE
"Social CRM: Connecting with Customers" |
ATME’s Executive Think Tank Series delves into specific hot issues facing travel marketers -- and this latest event covers marketing trends, customer retention and media strategies.
We are fortunate to be examining these crucial topics at Delta Airlines' Atlanta Corporate Office Complex. Henry Harteveldt, renowned authority on the travel industry frequently seen on CNN and many other major networks, will share the latest trends from Forrester Research.
We’ll also be privileged to hear Tim Mapes, the Chief Marketing Officer of Delta, present and discuss key aspects of Delta’s marketing strategy.
In addition, we will have the opportunity to learn about Delta's loyalty program, DeltaSkyMiles from Jeff Robertson, Vice President, DeltaSkyMiles.
We have just added an interesting segment from Rich Fleck, VP, Merkle on Social Media. Fleck will discuss some case studies of travel and non travel companies with lots of opportunities for audience participation.
To round out the agenda we’ll hear from an afternoon panel analyzing the constant changes and challenges in today’s media mix. Are print and cable coming back? Is the bloom fading a bit from social media? It’s a new landscape that needs new strategies.
At this unique event you’ll obtain inside information that you can use immediately to heighten the effectiveness of your own marketing efforts. And of course you will have an opportunity to meet and network with other outstanding travel marketing executives.
It all happens at Delta’s headquarters and the lunch will be held in the Delta Hangar Museum - a fun place for all airline aficionados.
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AGENDA
10:25am Welcome Joanne Smith, SVP Inflight Services, Worldwide, Delta Airlines
10:30am - 11:25am Henry Harteveldt, VP, Forrester Research
The latest Forrester research with the findings illuminated by Henry Harteveldt.
An extraordinary opportunity to understand cutting-edge changes, emerging trends before they
become tomorrow’s mass phenomena.
11:30am - 12:00 Jeff Robertson, VP, Delta SkyMiles, Loyalty
Loyalty has become a perishable commodity. Learn how Delta’s loyalty program cements long
term relationships and builds durable bonds with its key customers.
12:00am - 12:20pm Interactive Discussion Led by Henry Harteveldt
This is your opportunity to share your ideas, ask questions and get actionable answers.
12:30pm - 2:00pm Lunch at Delta Hanger Museum - Speaker, Tim
Mapes, CMO, Delta Airlines, introduced by Joanne Smith
Airlines are the true driver of the travel industry. An airline markets in a complex competitive
and regulatory environment creating product, training staff, and orchestrating the total travel
experience. All travel marketers can benefit from how a great airline navigates this
challenge.
2:15pm - 3:00pm Digital vs Traditional Media. Panel: Chris Milhous, President, Ogilvy & Mather/Atlanta;
Liz Dinnsen, Director of Media/Consumer Products, AT&T;
Manish Shah, Director of Strategy & Analytics, InterContinental Hotels Group. Moderator: Lauren Hogan, Sr. Director Advertising, USA
Today
Marketers are finding that the massive move into the digital domain shouldn’t mean
abandoning print and broadcast media. Getting the optimum media mix is the key to building
market share.
3:00 - 3:30pm Social CRM: Connecting with Customers - Speaker: Rich Fleck, VP, Merkle
Fleck will present case studies in and out of travel who are using social not only in marketing but in their business operations as well. He will also talk about the measurements and KPI's they are using around their social initiatives.
3:30 - 4:00pm Discussion and Wrap Up - Henry Harteveldt
All participants at the ATME Think Tank will have the opportunity to put all that's been
discussed during the days sessions into context. |
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