Press Release 07.05.05

CONTACT:
Kristin Zern
Association of Travel Marketing Executives
914/576-5280
kzern@atme.org

Sie Soheili
VOLLMER
972/488-4790
sie@vollmerpr.com

FOR IMMEDIATE RELEASE

ASSOCIATION OF TRAVEL MARKETING EXECUTIVES ANNOUNCES RECIPIENTS OF 25TH ANNUAL ATLAS AWARDS

LEADING INDUSTRY EXECUTIVE AWARDED LIFETIME ACHIEVEMENT AWARD

Larchmont, NY. (July 5, 2005) – With travel at record levels, companies are looking to differentiate themselves from competition from a price sensitive market and distinguish their brand from competition to achieve the greatest results and gain market share.

The Association of Travel Marketing Executives (ATME) awarded the Lifetime Achievement Award and recognized some of the most innovative companies in travel and marketing during the 25 th annual ATLAS Awards. The awards were held during the 2005 ATME Conference on June 21-22 in New York City. The most prestigious ATME recognition, the ATLAS Lifetime Achievement Award was presented to Steve Wynn , Founder and CEO of Wynn Resorts.   The Lifetime Achievement Award is awarded by ATME judges to an individual who consistently distinguishes themselves as marketing leaders who have advanced the travel industry worldwide. Steve was awarded for his innovation in creating a new beginning to how resorts are built in Las Vegas. Steve helped rebuild the Golden Nugget and created the Mirage, Bellagio, Treasure Island and the newly opened Wynn Resort in Las Vegas.

“We are extremely excited to award Steve Wynn the ATLAS Lifetime Achievement Award, for his work in helping build these extremely lavish resorts, which changed the landscape of hotels in Las Vegas,” said Gary Sain, ATME's Chairman and EVP of Yesawich Pepperdine, Brown & Russell. “This award shows the tireless work, leadership and innovative ideas he continues to bring to the travel industry.”

The ATME Atlas Awards were created to honor and promote leaders and innovators within the travel marketing industry who have displayed breakthrough thinking, innovative marketing and industry leadership. The ATME Atlas Awards recognize executives and companies for innovative tactics, result-oriented programs and broad marketing vision.

In addition to the ATLAS Lifetime Achievement Awards, ATME also announced the following awards for 2005:

Inspiration Award – Jonathan M. Tisch

Guerrilla Marketer Award – Stelios Haji-Ioannou

Best Branding – Cruise Line – Carnival Cruise Lines

Best Branding – International Destination – Hong Kong

Best Strategic Partnership - Best Western Hotels

Best Rebranding Strategy – Enterprise Rent-A-Car

Best Branding – Spa – Canyon Ranch

Best Branding – Hotel – W Hotels

Best Branding – Airline – JetBlue Airways

Best Distribution Strategy – Priceline.com

About ATME
The Association of Travel Marketing Executives (ATME) is a professional association of senior-level executives with vital responsibilities in the marketing of travel and tourism worldwide. ATME’s members represent airlines, hotels, resorts, cruise lines, car rental companies, advertising and public relations firms, travel marketing professionals, research groups and tourist offices of domestic and foreign destinations. ATME is a global network of industry marketing professionals committed to enhancing skills, recognizing excellence, and providing innovative, effective and provocative marketing ideas and solutions while enhancing the highest standards of travel leadership.

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