ATME's Fall 2010 TRAVEL MARKETING ISSUES FORUM LUNCH
Wednesday, September 22, 2010 - Lunch 11:45am - 2:00pm
New York City
Battle of the ROI - What's Your Biggest Marketing Bang for the Buck?
Four segments of the travel industry will be represented on the panel:
Destinations: Simon Bradley, Vice President, Visit Britain • Hotels: Jim Zito, CMO, Morgans Hotel Group
Airline: To be announced • Car Rental: To be announced
Susan Black, Managing Partner of the Black & Wright Group and a member of the ATME Board and Executive Committee will be the moderator of this program.
What is your number one investment in the battle for ROI? What works best? Each panelist will select a different marketing tool that has worked for them over the past year. Jim Zito of Morgans Hotel Group has selected SEO (Search Engine Optimization) and Simon Bradley of Visit Britain has selected Social Media. Other segments might include Mobile Marketing, PR, Print Advertising, TV, Radio, Deals Advertising, SEM and will be selected by our airline and car rental panelists.
There will be no fluff, no BS. We all need to know what will give us the biggest bang for the buck for our marketing dollars and how to measure it! This should help you with your 2011 marketing budget. Enjoy the lunch, network, hear the panel, and walk away with a game plan for 2011.
Register today!
June 15-16, 2010 • Boston - Hyatt Regency Cambridge, MA
ATME 2010 TRAVEL MARKETING CONFERENCE
