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The Association of Travel Marketing Executives is an association of executives with vital responsibilities in the marketing of travel and tourism worldwide.
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ATME'S MAGAZINE
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Upcoming Events |
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February 1, 2010, Noon - 2pm @ Random House/Fodor's Travel, New York City
ATME'S TRAVEL INDUSTRY 2010 MARKETING FORECAST
This popular forum, sponsored by The Hertz Corporation and Fodor’s Travel, returns with a stellar array of leading industry executives offering their perspective on what 2010 will bring to their industry segments and to usher in ATME’s 30th year.
2009 was a difficult year for the industry. Smaller marketing budgets meant that travel marketers had to be more creative, justify all marketing expenditures and provide ROI for each initiative. Many companies flipped their traditional media mix, spending more on online and social media than on print and TV. Distribution channels also changed.
Did these new strategies work? Regardless of the answer, it’s clear that marketing will never be the same -- and new insights are more vital and valuable than ever before.
ATME, as it celebrates its 30th Anniversary remains dedicated to helping travel marketers stay abreast of trends, effectively navigate the changing marketing climate, and build a path to success.
Panelists Include: Frank Camacho, VP Marketing,The Americas, The Hertz Corporation; Joel Chusid, General Mangager, NA, Hainan Airlines, Marc Kazlauskas, President, Insight Vacations and other key executives from airline, hotel, destination and online segments of the industry will complete the panel.
The panel will be moderated by Susan Black, Co-Founder, The Black & Wright Group and a member of the ATME Executive Committee.
Enjoy the lunch, network, hear the panel, help us celebrate our 30th year anniversary and walk away with a game plan for 2010.
For our marketing solution provider members, this is an excellent way to provide your clients with solid information that will help them become better marketers on today’s totally transformed playing field. We encourage you to take your clients as your guests. At this luncheon, ATME will host a spectrum of New York area and out-of-town travel marketing executives. There’s no better networking venue, and no better way to exchange terrific marketing ideas.
Click for more info and registration...
May 5, 2010 • 9am-12:30pm • Atlanta, GA (Prior to TRAVDEX)
ATME THINK TANK: "Where Marketing and Technology Intersect"
Co-located with TRAVDEX, a new trade show focusing on travel technology from PhoCusWright.
Cost: $50 (ATME Think Tank) + $295 (Travdex) ATME member discount $345 thru 1/31/10
WHERE MARKETING AND TECHNOLOGY INTERSECT
• Using Customer Intelligence Intelligently
• Social Media
• Rethinking Website Design & Architecture
• Mobile Marketing
MC: Jeff DeKorte.
Keynote Speaker: Henry Harteveldt, Vice President & Principal Analyst, Travel, Forreste. Social Media Segment: Susan Black, Managing Partner, Susan Black Associates, Inc
Agenda:
9:00 - 9:10 am Welcome and Intro - Jeff DeKorte
9:10 - 9:50 Henry Harteveldt
9:50 - 10:20 Using Customer Intelligence Intelligently
10:20 -10:50 Social Media, Susan Black
10:50 - 11:15 Break
11:15 - 11:45 Rethinking Website Design & Architecture
11:45-12:15 Mobile Marketing
12:15 - 12:30 Wrap Up & Q&A
>>More information and registration
June 15-16, 2010 • Boston, MA
ATME 2010 TRAVEL MARKETING CONFERENCE
Sponsored by Discover Network, China Union Pay, Hertz, Travelzoo, The Knot, Tripology, Fodor's Travel, Fairmont Hotels & Resorts, Vollmer PR, Fishbowl Marketing |
ATME is celebrating its 30th year in 2010 and the conference will continue to be the leader in offering cutting-edge marketing information that a marketer can use right away. ATME helps marketers stay ahead of the curve!
WHY YOU SHOULD BE PART OF THIS HIGH-VALUE, HIGH-PROFILE INDUSTRY EVENT:
• Attendees tell us that they have forged multi-million dollar deals and alliances at ATME events and conferences.
• Attendees tell us that they return year after year because ATME continues to bring new marketing trends and tools to them 2-3 years before other marketing events.
• Attendees know that ATME is synonomous with top-notch information, education, and networking!
• Attendees realize that the intensive 1 1/2 day conference is worth every second out of the office. They leave with new information and immediately actionable insight that impacts their marketing strategy.
REGISTER NOW or BY FEBRUARY 15TH and SAVE $100!
Click for more info and registration...
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Most Recent Events |
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December 7, 2009 • Seattle, WA
Social Media: How Is It Working?
Google Offices: 561 North 34th Street, Seattle, WA 98103
SOCIAL MEDIA - How is it Working? How can you have a meaningful conversation with your customers? Panelists from hotels, destinations, airlines and google will give you the latest information on how to get the most marketing bang out of Twitter, Facebook and other social media communications.
Moderator: Rob Torres, Managing Director of Travel at Google
Panelists: Kurt Paulson, Head of Travel, Google; Elliott Pesut, Alaska Airlines; Ann Peavey, Seattle Covention & Visitors Bureau; Jen Joyce, Hotel Max
>> Click for more information...
November 17-19, 2009
PhoCusWright Conference Online
Special ATME member discount!
>> Click for more information...
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ATME News |
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ATME Partners with HSMAI to Offer Webinars to ATME Members
ATME Members can attend HSMAI Webinar Series at the HSMAI membership rate saving $59 over non-member rate!
HSMAI has created a webinar series for their members and now they are available to you as an ATME member. You can also purchase past webinars at the HSMAI member price. To find out more about the programs go to hsmaiuniversity.org.
• December 2009 - 2010 will be ATME's 30th Anniversary! Look for announcements of new events, products, and publications, etc. It's going to be an exciting year for ATME.
• December 2009 - ATME PARTNERS WITH PHOCUSWRIGHT'S TRAVDEX
ATME has partnered with PhoCusWright's new industry trade show, TRAVDEX, May 5-7th, 2010 in Atlanta. TRAVDEX is a unique scheduled appointment based trade show. You won't be wasting your time as an attendee or as an exhibitor. ATME will present a Think Tank on May 5th from 9am - 12:30pm prior to the trade show opening. The theme will be "Where Marketing and Technology Meet". Speakers will include Henry Harteveldt, Susan Black, Jeff DeKorte and John Peters. Other experts to be named shortly.
Topics will include: Using Customer Intelligence Intelligently, Social Media, Mobile Marketing, User Friendly Website Design & Architecture, Search Engine Optimization(SEO) and Search Engine Marketing(SEM). These topics are relevant to the technology solutions that are being exhibited at TRAVDEX.
ATME members will receive discounts on Trade Show Space/Booths and for registration/tickets to attend. You will need a special ATME code to receive the special ATME discounts. More on this shortly!
• October 2009 - Read the Nov./Dec. issue of TAILPIECES by Joel Chusid
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Past Events |
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 October 26-28, 2009 • Little Rock, AR
ATME Panel at Marketing Outlook Forum
October 28th 11:20 - 12:35pm
Squeezing, Stretching, and Investing Marketing Dollars
Whether you're among the lucky who have maintained your marketing budget or part of the crowd that has taken budget and staff cuts, how do you make the most of what you have today? Do you trade traditional advertising for social media; skip branding this year; rely on public relations or roll it all on the web. Get insight in this session with marketers who are in the hot seat every day. This panel, brought to you in partnership with the Association of Travel Marketing Executives (ATME), should give you some answers.
Moderator: Susan Black, Managing Partner, Susan Black and Associates
Panelists: Terry Jicinsky, Senior Vice President, Operations, Las Vegas Convention and Visitors Authority; Flo Lugli, Executive Vice President, Marketing, Wyndham Hotels and Resorts; Meryl Levitz, President and CEO, Greater Philadelphia Marketing Corporation
>> Click for more information...
>> More past events... |
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